ACQUA DI PARMA: The perfect balance of tradition and modernity

Welcome to a world inspired by good taste and authenticity!. Acqua di Parma – the essence of Italian elegance and style.

HISTORY

The story of Acqua di Parma began in 1916 in a small artisan perfumery in the old town of Parma, where master perfumers used natural ingredients to create a uniquely fresh, elegant and refined perfume. Because the perfume oils of the time were strong and rich in composition, Acqua di Parma managed to stand out with its unusually light and fresh perfume. Italian tailors sprinkled this odecolonne, or cologne, on Colonia men’s suits as an elegant finishing touch before they were delivered to the most refined customers.

In the 1930s, Acqua di Parma’s iconic bottle was inspired by Art Deco with its classic, timeless lines and bakelite cap. The latter was a particularly innovative material that was also used for the production of clay pots. The 1950s can be considered the golden age of Acqua di Parma, as Colonia became the Perfume of the Age, loved by Hollywood legends who brought glamour and glamour to the international stage. Even with the advent of new perfumes in the 1960s, the influence of Acqua di Parma, with its long history of tradition, continued, becoming a kind of secret weapon of the high society.

In 1993, Acqua di Parma was reborn thanks to the joint desire of entrepreneurs Luca di Montezemolo (Ferrari), Paul Borgomanero (La Perla) and Diego della Valle (Tod’s) to protect an ancient Italian tradition. This natural evolution transformed Acqua di Parma from a simple perfume into a true lifestyle brand. New ranges for home and travel were born and the brand’s international development began. Five years of unprecedented success led to the opening of the Acqua di Parma boutique in Milan’s exclusive via Gesù in 1998. From 1999 onwards, numerous Acqua di Parma boutiques began to open in countless department stores around the world.

The prestigious cylindrical handmade box is inspired by the elegant boutique hat cabinets of Parma. All cylinders are hand-formed, even the most miniature boxes. Iconic yellow, with its influential brilliance, is the colour traditionally used to distinguish the most prestigious buildings in the city of Parma. Even today, the labels bearing the royal mark are applied to the bottles by hand, one by one.  

COLONIA – Birth of the mythical perfume

Acqua di Parma Cologne water Colonia was born in 1916 in a small artisan shop in Parma, where master perfumers created a uniquely fresh, elegant and refined perfume. With every detail, Colonia reflects the essence of Italian style. The consistency of this type of perfume has been so distinctive that even today it can be unmistakably recognised as the water of Colonia. At the base of the fragrance, citrus notes (bergamot, lemon, orange, mandarin, grapefruit) are balanced with aromatic notes (lavender, neroli, rosemary) and floral and woody notes. The number of ingredients selected, their quality, origin and concentration are still the carefully guarded secret that makes Acqua di Parma so unique.

Acqua di Parma Cologne’s water universe has evolved around the original structure created in 1916. The classic Colonia is the inspiration for new harmonious versions such as Colonia Essenza, Colonia Intensa, Colonia Pura and Colonia Club. The mythical fragrance evolves, becomes richer and is the perfect interpretation of the original theme – it is the true, inimitable and unique La Colonia Italiana, the water of Italian Cologne.

CUSTOMIZED KITCHENS AND ROOM SPACERS – Finely honed interior design elements

The candles are authentic light sculptures – scented and coloured – while respecting health and the environment. The candles are made in Italy from start to finish.

Essences consist of 15% concentrate, while the overall figure is around 5%. Respecting health and the environment will result in a pleasantly scented environment, which will also have a positive impact on personal well-being. High quality wax means that the candle base is made from refined paraffin wax blended with a variety of vegetable waxes, including soy and palm wax. This wax “locks in” the scent molecules, preserving all the properties of the fragrance and giving the atmosphere a persistent and pleasant scent. The wax does not release toxic or polluting substances during combustion and gives the candles a particularly luminous effect.

Acqua di Parma uses only refined paraffin waxes designed for the catering industry, which excludes toxic substances such as benzene, toluene and sulphur found in conventional paraffin waxes. Acqua di Parma candles do not pollute the environment as they are solar powered and thanks to the certified raw materials, consumer health and safety is guaranteed in collaboration with the highest control standards.

Relaxing scents and aromatic notes create a magical atmosphere in any environment. The range of room fragrances is harmonised with the scented candles in a collection dedicated to home and leisure.

RITUALS TO CREATE A MAGICAL ATMOSPHERE OR SCENT YOUR HOME

There’s nothing more elegant and pleasant than scented surroundings. It’s a detail that can make any event memorable or simply more pleasant. It creates a stylish and sophisticated environment in the home.

For an elegant greeting, scented candles and/or room scenters can be used moments before guests arrive.

An ARCHITECTURE OF AROMA can be created with a collection of candles that accompany guests throughout their stay and connect different spaces. It’s a discreetly elegant and playful gesture that is undoubtedly evocative.

TO SUGGEST AND ENJOY, scenting our surroundings is a pleasant gesture that can have a significant impact on our well-being. For this reason, great attention is paid to the choice of fragrances selected for each room, according to the qualities that one or another fragrance brings to the senses. It is a way to relax and improve your mood after a stressful day at work, to release negative emotions or to create an intimate and sensual atmosphere in the bedroom. In the bathroom, too, candles can create a warm atmosphere.

WHEN CREATING A MEMORABLE SENSE, it is worth knowing that only by engaging all five senses (smell, touch, sight, hearing and taste) can you create unforgettable events and captivate the most discerning and picky guests. Each event requires its own unique perfumed ambience and therefore aromas should be chosen with care. Among other things, table linen and napkins can be scented moments before table setting.

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